About Us

 

 

Getting To Know Ethochic

Founded in 2009, Ethochic, pronounced [ē-thō-sheek], was bred into existence from the aspiration to expand in an ever-evolving economy. The name derives from a combination of the words “ethos,” meaning disposition, and “chic,” as it represents style or a specific trend.

Initially, Ethochic opened as a skin care studio in Glendale, California.  We’ve since relocated to exciting Las Vegas, Nevada and narrowed down our service menu to solely specializing in individual eyelash application.  Focusing on one aspect of the beauty industry allows us to be more attentive with our customers -which is what we’re all about.   

Our mission is to bring forth the inherent beauty in every being. We are dedicated to creating and maintaining a serene environment where guests can allow for the alignment of inner and outer beauty, balanced with authentic customer courtesy.

guarantee2

Create Your Lash Look - the process

We offer lashes in different sizes and lengths to better be able to accommodate our guest’s desired look.  Let us know how you what effect you want your lashes to have and we’ll give it our all to achieve it.

01 Preparation : Decide your lash look by looking through photos.

Select your Lash Application

Natural

The natural look consists of a one-to-one application of false lashes to natural lashes.

Rainbow

A Rainbow arc is created over they by placing longer lashes in the center of the eye and shorter lashes in the inner and outer corners.

Winged

Sometimes referred to as “flared” or “cat’s eye,” the Winged lash look is created by placing shorter lashes in the inner corner of the eye and gradually elongating the lashes toward the outer corner.

02 Process : Choose the maximum length of the lashes required.

Select your Lash Application

Doll

The Doll lash effect has a similar process to the Winged effect -merely adding slightly longer -rather than shorter, lashes to the inner corner of the eye.

Squirrel

This look is created similarly to the Winged or Doll look with shorter lashes following the longest lashes on the outer corner.

Artistry

Bring in your favorite pair of strip lashes and we will (within reason) recreate the lash look.

03 Lash Application : You are now ready to receive your lashes!  Lie back, close your eyes, and enjoy the service.

Select your Lash Application

Manga

A spiky, anime look created by using long and short lashes in succession of one another.

Natural

The natural look consists of a one-to-one application of false lashes to natural lashes.

Squirrel

This look is created similarly to the Winged or Doll look with shorter lashes following the longest lashes on the outer corner.

OUR EXPERT

Know our experienced Lash Application Artist. Customer satisfaction is her goal.
Shalena Hood
Eyelash Extension Artist
Please specify image url

Shalena is an Esthetician licensed in both Nevada and California who started her career in the beauty industry as a licensed Cosmetologist in February of 2000 -specializing in hair extensions (braids and weaves).  She changed her focus to skin care in 2011 and has since become so impassioned with eyelash application that it has become her primary area of expertise -not to be confused with sole area of expertise.  Clients typically enjoy her gentle touch and easy-going demeanor.  Make an appointment today to experience all that Shalena has to offer.